• US-based drink retailer Boba Guys has tapped Solana Foundation for its loyalty rewards program.
• Solana recently invested $100,000 into Boba Guys and will be utilizing NFTs and token-gated experiences to help boost consumer engagement.
• This collaboration is set to show how loyalty programs can be improved for both customers and retailers and become a standard in the coming years.
US-based Drink Retailer Boba Guys Taps Solana
Boba Guys, a popular US tea retailer operating in California and New York, has tapped the Solana Foundation for its loyalty rewards program. The foundation recently invested $100,000 into Boba Guys.
Solana Utilizing NFTs & Token-Gated Experiences
Solana will be utilizing non-fungible tokens (NFTs) and token-gated experiences to help boost consumer engagement on their high-speed, low cost network. This initiative is seeking to further deepen the community of Boba Guys and give back to customers through their Web3 rewards initiative.
The Choice of Solana
The choice of Solana comes after their investment in Boba guys as co-founder Bin Chen said that they want this approach with Web3 just like how people that come into Boba guys may not know anything about boba but end up loving it. The head of commerce business development at the Solana Foundation commented that this collaboration will show how loyalty programs can be improved for both customers and retailers and create a path for other organizations to follow.
Loyalty Programs Embraced by Other Retailers
Boba Guys isn’t the only retailer embracing Web3 loyalty programs as others have done so before such as December 2022 when Sephora France announced its partnership with Enjin which will enable them to reward shoppers with cryptocurrency based on their purchases made from Sephora France’s beauty products online store or physical stores across France.
Conclusion
This collaboration between Boba Guys & Solana shows us how more companies are adopting blockchain technology & crypto assets in order to increase customer engagement & loyalty while also creating new paths for other organisations to follow!